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Brand Identity Chain
“Who do you think you are” used to be asked of people when they said or did something rude or presumptuous. But now, it’s an important question that provides valuable insight into what motivates your...
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Direct Marketing – and why you shouldn’t discount it.
For many companies it’s a real challenge to decide which advertising medium to use, especially in today’s tech-driven environment. One bad decision could cost a company their entire marketing budget,...
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Is “Re-branding” the New Buzz Word?
We hear the term “re-branding” thrown around a lot lately. It seems if everyone is trying desperately, in a fast-moving society, to stay fresh and yet stay true to their history at the same time. Most...
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